Floriculture Today was launched way back in 1996 when Indian floriculture industry was in its infancy. The magazine connected flower growers from across India and brought them to one common communication platform. Ever since, the magazine has been the de-facto national media for the rainbow industry called Commercial Floriculture and Professional Nurseries.

The magazine very soon developed into best promotion media platform for Flower growers to connect with market. Greenhouse Suppliers, Planting material suppliers, irrigation system and fertilizer suppliers soon joined Floriculture Today and the magazine became a reference point for any one interested in commercial cultivation of any high value crop.